Firms can use social media to conduct a conference with potential clients and also save on travel expenses. They can hire new employees by conducting interviews and demonstrate their product to potential clients by using video conferencing. For a new firm which is looking to enter into a competing market, improved technology helps them to minimize expenses and increase profit and productivity. Along with social media, video conferencing can be used as an effective business tool to get in touch [...]Read More
The field of social media is constantly changing, and as such it is quite difficult to make any predictions about it, and expect it to hold true for a long time to come. Still, by observing prevailing trends on social media in the last quarter of 2011, we have made three predictions, which we believe could hold true for at least the first half of 2012. Here they are:
Mobile users will outshine PC users in terms of social media usage
Did you know that just a few days ago, a man in Malaysia has used Internet memes like “Victory Baby”, “Socially Awkward Penguin”, and “Y U No Put Ring On It” to propose to his long term girlfriend? Indeed, it is just another use for these delightful little combinations of pictures and texts that have been gaining popularity at exponential rates ever since those were first made up, not too long ago.
Can you think of some ways, in which you [...]
Do you regularly run social media campaigns for various clients? Then maintaining proper ROI for all those clients must be a major headache for you. Well, there certainly is a fine balance that you have to maintain in every single social media marketing campaign that you may run, between correlation and ROI.
So, what is this correlation, you ask? Well, simply put, it is the relationship between business success achieved by the company, and the ties of social media to that [...]