SMM or Social Media Marketing is the latest buzzword in Web 2.0. It is the preferred mode of digital marketing due to its interactive nature with your customers. SMM intends to make your brand a part of customer’s social life to get their loyalty. Effective SMM techniques can help in your endeavors of enhancing goodwill and brand promotion.

Customer engagement should be there in an SMM process which would make them feel valued and loyal towards your brand. SMM also helps to make your brand more credible through open interaction with the audience. SMM enables faster feedback and valuable opinions which could help you take future business decisions. Social Media is more economical, compared to traditional advertising and gives measurable result in less TAT. You need to make sure of the suitability of content and devise an SMM strategy, which if works well could result in viral marketing. Your followers would promote your brand by sharing links, retweeting, and posting links among others. SMM strategy should vary according to the type of company and end objective of the campaign.

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With the growing popularity of Social Media Marketing (SMM), Social media optimization (SMO) is becoming an essential tool to optimize your presence on popular social media sites such as Facebook.  Good content is one of the important factors for optimizing your ranking on the search engines.

Using a right set of keywords in the content on Facebook can boost rankings of your Facebook page. You should also try to make your brand more appealing by adding audio-visual effects. It is recommended to tag your video with the appropriate keywords. You should, ideally, link your Facebook page to your business Website which would also help in increasing traffic to your Website.

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According to social media expert Mike Brown, there are specific ways to make social networking an observable part of your innovation efforts. Here is a rundown:

How to Identify Needs?

1. Initiate a social media monitoring system to track what customers are talking about your brand and service.
2. Organize a contest where customers can identify challenges that they face.
3. Sponsor your own Twitter-based chat for your target audience/customers in your industry to talk about topics of interest.
4. Engage customers in activities like publishing ideas, issues, and problems they face. Post the ideas and reward the ones that get used. This can be really helpful to get genuine feedback to work on.

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The influence of real-time search results is a matter of prime concern among online marketers at the moment. These search results can have a derogatory impact on their company’s query ranking in the top half of organic search results. They believe that real-time feeds from Twitter, Facebook and others could push company listings below the fold.

Nectarios Economakis, an expert in this field, has begun to see more search engines experimenting with different ad formats because it’s in their best financial interest to have more real estate on the page. He showed concern about Google’s move of displacing its sponsored listing to the left as this is turn puts the paid search ads more in the line of sight.

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Research findings on peer influence and word-of -mouth marketing revealed some surprising statistics. Marketing analysts Josh Bernoff and Augie Ray gave a presentation on the same along with some smart tips for marketers.

Ray said that it is necessary to keep in mind that influencers are diverse. He hypothesized a Peer Influence Pyramid that breaks down influencers into three types: Social Broadcasters (at the top), Mass Influencers (middle), and Potential Influencers (bottom of the pyramid). Marketers should target every influencer group in distinct ways.

Social Broadcasters tend to hate traditional press releases. According to Ray, the secret to dealing with this group is to build relationships. In order to deal with the Mass Influencers, you would want to keep them engaged over time by reaching out and addressing them between major campaigns. Reaching Mass Influencers involves giving them something to talk about. As a marketer, you need to understand their characteristics and give them more content that they would want to share.

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