In the previous post, we looked at some of the marketing trends like growth in mobile commerce, increase in flash-built websites, rise in data analysis, and lesser registrations. Some of the other trends that will grow this year are:
Increase in DIY Culture:
People are discovering that it is becoming easier to try out for themselves, the resources shared through different networks. These resources could be blogs, open courses at universities, pop-up retail or other services.
Commercialization of Open Source:
Open Source projects are now available to the masses. The services offered through these projects can work only with infrastructure from cloud computing. By using the right skills, these kinds of projects can be commercialized.
Growth of Facebook:
Facebook is slowly replacing personal emails to become a preferred means of communication. It is also being used as a verb in conversations.
Evolution of Online Identities:
The significance of social networks is growing and businesses are investing more building these online communities. Marketing and advertising through social networks has changed to fit into the consumer’s social sphere.