New Social Media tools seem to be popping up every single day, and frankly it’s hard to keep track of all of them. But then again, if you don’t you could be missing out on something that could make your life considerably easier and simpler. Well, here we go again, making your work easy for you. Here are some of the best Twitter and Social Media Tools that we have seen in recent weeks.

Twoorl: This is incredibly useful when it comes to keeping track of your Twitter metrics. Functionally it is somewhat similar to TweetStats, but it provides a few more metrics and stats. If you use Twitter regularly for marketing, this is pretty cool.

MentionMap: This is a very interesting tool if you are interested in the content of people’s tweets. It provides a visual and extremely intuitive map of what a person is talking about on Twitter. This gives you a real, solid idea of what the person has been interested in recently.

The Archivist: This is, in a way the exact opposite of MentionMap. Using this tool you can see the activity around a particular keyword or phrase. This is great for hashtag analysis. Once again, for marketers, this is a must-use tool.

For the rest of the tools as well as links to each of them, click here

At the Facebook press event in San Francisco, CEO Mark Zuckerberg was very insistent on one thing. “This is not an email killer. It is a messaging system that has email as one part of it”, he said. Translation – it’s better than mail. Facebook has been expanding at a rapid rate, and not just in terms of user base. It seems like every day, more and more new features are being added to it, but even by those standards, this new one has been a biggy. The world was expecting a new mail platform, something to make Google and Yahoo sweat a bit. Instead, what it got was an emphatic declaration that this wasn’t mail….it was something better, smarter and simpler. It was the next level of social.

Of course, users will get a facebook.com address. But that’s not the point. According to Zuckerberg “E-mail is too formal…Think of the friction of trying to think of the e-mail address and think of a subject line, write ‘Hey Mom,’ at the top and ‘Love, Mark’ at the bottom”. Instead, Facebook Modern Messaging is going to consolidate all the messages, all FORMS of messages into one single, never-ending thread of conversation. So various digital messages will become one single digital conversation, with Facebook at the epicenter of it all. Facebook will also have two inboxes, one, much like Gmail’s priority inbox, is for people they know you know, which in this case would be people you know on Facebook. The other one is for everybody else.

So is this really better than mail? Well, it’s different. We feel it’s not enough of a game – changer for people to flood the application. For one thing – and this is a big deal, especially in corporate communication, the previously mentioned stream of messages will have no subject line. It’s all part of Facebook’s plan to simplify the process and make it faster, but it will make formal communication difficult. However, this messaging system allows Facebook users to step out of the Facebook bubble and communicate with users of other email platforms, and that might be the most useful change of them all.

In the age of social media, you can be sure of one thing – they are watching you. Now before you get all paranoid and start building hats out of tinfoil, let me clarify. If you are active in social media (and if not, why?), you probably like to include your Facebook profiles, your Twitter URLs and your LinkedIn usernames into your resume. And while that is a pretty good idea, it’s also something you need to remember when you feel like venting about your job or posting photos that don’t exactly show you in the most professional light. Your prospective employers can pull up your social media history at any time, so if you want to make a good impression, you will have to avoid making these major social media mistakes.

1. Venting about your current job is a big no no. It doesn’t matter how much of your hatred is actually justified, recruiters will simply see a person ready to make his grievances about his employers public.
2. Even if you don’t include your social media profiles in your CV, it doesn’t mean that potential employers can’t find them. Let this story be a warning to us all. If it’s on the internet, it’s out there.
3. As it has been already mentioned earlier, pictures of you sprawled over the sidewalk drunk does not impress people looking for employees. Even if those pictures WERE taken after a party with your closest friends. Posting candid pictures of yourself may be funny, but also very dangerous.
4. The difference between your blog and your diary is that your blog isn’t exactly private. So publishing confidential information like pay packets, internal memos etc can be very risky. On the internet, there is very little that is “for your eyes only”.
5. Even the language you use is very important. Bragging about landing a new job in a social media platform can make you seem like an unpleasant person to deal with, whereas obvious relief will make your employees wonder if you have anything to hide.

Social media has made us a lot more connected. It’s helped jobseekers connect with recruiters like never before. However, this convenience brings an added layer of responsibility to be at your best behavior on your social media networks. Net anonymity is slowly eroding, and you have to evolve into a better, smarter social networker.