Have you noticed that social media is helping a number of businesses worldwide in reaping rich benefits?
If you are aspiring to make it big in the ‘digitally ahead’ corporate environment, you have to ensure that your social media activities are moving in the right direction. Sometimes, you may get to hear that a successful social entity has a huge number of fans and followers in Facebook and Twitter respectively. But, you need to understand that these metrics aren’t the best indicators of engagement with your potential customers. When you employ various social media tools for enhancing the web presence of your business, you also need to use different social media monitoring tools to measure the effectiveness of your online marketing efforts.
Wondering how this can be done? Well, here is an interesting description about 4 key metrics that should always be a part of your social media management strategy:
- Gross Views – Basically, it is the aggregate of all the views across your various social media channels. This is an effective tool that actually reflects the number of times Internet users were exposed to your brand through your online marketing channels. Some of the common metrics that go into this particular calculation are Facebook page views, Blog page views, Flickr photo views, and YouTube channel views.
- Audience Engagements – This is actually a direct measure of how actively your social media audience is engaging with your brand (or company). It ranges from Blog comments and Twitter retweets to Facebook interactions and various Social media brand mentions.
- Social Media Referrals – Since the primary objective of your online marketing campaign is driving the visitors to a specific site where conversions can take place – measuring and analyzing your social media referrals becomes an integral part of your SMM strategy.
- Connections – Finally, you have to calculate the exact number of visitors who have expressed an interest in your brand. This is extremely crucial as it helps you determine whether your digital marketing efforts are useful, or whether you have to consider modifications in your social media strategy.
Apart from these key metrics, you can also include some additional performance monitoring tools and ensure that you are in a great position to establish a robust social media image!