Just 3 weeks old, it has over 20 million users, and the number is rising steeply each day. Naturally, social media gurus are busy debating whether Google+ can become a real competitor to Facebook and Twitter in the long run. Digital marketers too are reshaping their strategies as they find new ways to use Google+.
Google+ expertly incorporates some of the best features of both Facebook and LinkedIn. It’s being used not just as a platform to catch up with your friends and family, but its unique “Circles” feature allows it to be used as a powerful professional social media tool as well. People are already hiring on Google+ (after all, there are 20 million potential candidates in there already), so here’s how you can use this tool to grab a share of the pie.
- Make sure your profile is complete. All your education details, work experiences (if any), strengths, and so forth should be there for potential employers to find. Once this is done, state that you are looking for work in your status. However, you need to attract attention among a virtual ocean of updates and messages, so keep it short, sweet and interesting. And of course, don’t sound desperate! It never makes a good impression.
- Manage your contacts with the help of Circles. Keep all your professional contacts together in separate Circles. When you post updates about your job search, see to it that Circles which contain potential employers are receiving your messages. At the same time, remember that sharing unprofessional content with your professional contacts is never wise. It’ll damage your image.
For more tidbits on Google+, stay tuned to our blog!