Have your inexperienced employees been making some major mistakes while interacting with others on the social media accounts used for promoting your business? Have you been considering drastic measures like closing down the accounts and creating new ones for carrying on social media marketing for your company? Well, guess what – that route is closed! Even if you manage to build another account, the people already on the last account will think twice, or even thrice, before accepting your requests to have them join your new network. In fact, in the worst case, the brand name of your business may also be viewed with suspicion, since this kind of action is usually taken by spammers.

So, no, creating new accounts on social media networks and scrapping the old ones are definitely out of the picture. What you can do, however, is try to mend the reputation of your brand on the networks. Here are some tips that should help with that:

1. Have your social media marketers post apology messages on the networks, where any kind of rude comments may have been published. This will not set things right with every offended user, but will at least prove that your company is ready to accept blame for mistakes and work towards improving its standing.

2. If customers have been posting comments criticizing your products/ services on the networks, and your team has been ignoring those, now is the time to fix the situation. Be sure that every such comment is followed up, and the issues resolved in a constructive manner. However, if your team has been deleting those comments, then there might not be much you can do now, except paying attention to any new comments of that kind. In that case, you are likely to lose trust of a lot of people, but hopefully, you should be able to gain the trust of some new ones.

3. Lastly, make sure that the employees assigned with the task of carrying out social media activities for your company are knowledgeable enough about social media to get the job done properly. If you believe that some of them might not be adequately experienced, then it is certainly a good idea to send them to a social media marketing workshop of some kind, before they resume their tasks.

Mending the reputation of your company on social media networks can be pretty difficult when a lot of things have already gone wrong. However, with proper knowledge and corrective action, you should be able to get your SMM campaign back on track.

Success in B2B social media depends on your ability to impress other entrepreneurs with your products/ services sufficiently for them to consider working with you. This is possibly the toughest challenge social media can throw at you. However, do not think that it is impossibly difficult to succeed at this kind of social media marketing. Approach the task the right way, and you are sure to taste success pretty quickly at it. Here are 3 tips to help you out with this task:

1. Determine your target audience, before you do anything else. Would you be interested in approaching entrepreneurs from across the globe, or is your business restricted to a single country? Decide on this factor before you proceed with the B2B social media campaign. Also, find out which social media channels are popular among your target audience, and start posting updates there. You cannot achieve success if your target audience is hooked to Facebook and you are bombarding Twitter feeds with updates.

2. Choose proper content for use in the campaign. Posts made in B2B social media channels need not be humorless – in fact, comedy definitely has its uses here. However, be careful not to overdo it. For best results, get the content custom crafted by a reputed content provider.

3. Keep an eye on analysis tools (like Google Analytics), in order to find out which social media channels are bringing you the best results. Put more effort on the channels with best outputs, and slowly siphon resources away from the failures.

Make sure your employees are well-trained about using social media channels and are well-versed in the new tricks being employed in the field. If possible, send them to a social media marketing conference prior to the start of the campaign. That way, they will be able to start the campaign on the right foot and carry on the task without making any major bloopers.

Presently, scores of businesses all across the globe are using different social networking sites to achieve commercial success. While big and powerful corporate enterprises are hiring the services of renowned digital marketers…small businesses are busy educating themselves with the dos and don’ts of social media marketing. Under such circumstances, it’s crucial that these SMEs understand the various aspects of social media marketing, realize how it can work wonders for them, and finally make a splash!

We have talked about Facebook frequently in our blog…but today we want to discuss another equally powerful social media platform…LinkedIn. For newcomers to the world of social media, LinkedIn is a social media service that focuses on professional connectivity rather than personal ones. LinkedIn is the perfect place to strengthen your existing connections and improve client interaction. Moreover, through this social networking site you can also gain information about your immediate competitors in the market, which can give you an edge over them.

Now, let’s see how a business can become successful on LinkedIn, even when minimal efforts are employed:

• Treat the LinkedIn profile exactly the way you treat your business website. Keep it clean, free of grammatical and logical errors, and of course, stay active with regular posts and updates.

• Since you would be using LinkedIn for business purposes, we firmly believe that you must use a professional photo for the profile. A close up snap with a smile is more than enough…don’t put a full body shot of yourself with your wife and kids, and your new Chevy in the background. This would be completely unprofessional!

• Once you are familiar with LinkedIn, create a group (we would recommend that you keep it open) and make sure that you moderate it regularly…keeping it interesting and interactive.

Stay tuned to our blog and you would get more tips and ideas on how to use different social networking sites for business purposes!

Last week we promised that we would be back with the second part of this article, and here we are!

As already mentioned in the previous post, social media is all about interacting with your audience and developing a relationship with them, which would last for a long time. The more transparent you are on social media – the more chances are that your online audience will start looking up to you as a unique identity, much different from other brands around. So, when you start using social media platforms to promote yourself and your business, you need to be careful – VERY CAREFUL INDEED!

Here are some more social media mistakes that should be avoided if you want you make your company a household name in the corporate world:

Do not dive in without getting a feel for what you have anticipated to do

When you are thinking about using social media for connecting with your customers, please…avoid the “bull in the china shop” approach. It never works! Since, every community in social media works differently – you need to familiarize yourself with the unwritten laws of social networking sites. This is exactly why you need to spend some time in studying the network you’re planning to join, understand the various advantages and disadvantages associated with it – and, then become a part of it.

Disappearing…showing up…and, again disappearing

If you get to see the person you’re dating in brief spurts, won’t it be extremely hard to build a strong relationship?

Why are we talking like this – because, it’s the same scenario in the world of social media marketing. You just can’t show up suddenly, disappear for a few days or so and again reappear. You need to remember that your audience would be waiting for you, every single day.

Need to be cautious when handling criticisms

Social media puts everyone on a level playing field. So, with good things, there will also be some negative feedback that will come your way. You need to learn how to handle criticism and respond to your (sensitive) audience in the most professional way possible. This will surely help you in establishing your brand image and that too in a short span of time!

If you’ve come across some other social media mistakes, please share your experience with us. Feel free to comment on our blog!

“Attitude is a little thing that makes a big difference” – stated by none other than Winston Churchill.

It’s true that you need to have the right attitude to achieve the unachievable. If you want your event to be successful – you need to think differently. You need to be innovative in your outlook and start using different social media tools to popularize your event. Staying within the limitations of traditional marketing and advertising methods will never allow you to provide the proper exposure that you event requires. Leading corporate advertisers firmly believe that all event planners should familiarize themselves with various social media apps if they are to stand out.

Event marketing with the help of social media tools

If you’ve got a large, recurring, and expensive event – your best bet would be to use the WordPress platform. WordPress is really helpful when you’re trying to build a unique brand with your event. Just in case you’re not comfortable with WordPress, creating a Facebook page for your event is almost as good. With a Fan-page or Group, you will be able to display all the information about your event as well as market it effectively. Moreover, this page will be also searchable by Google!

Using Twitter to advertise and market your event is always a smart thing to do. But, you must remember to make a Twitter hashtag for your event. This will allow an interested audience to follow any update surrounding your event, just using the hashtag. You need to trust us when we say – Twitter’s a great way to build excitement about an event! Any update that you Tweet can be retweeted by other people and thus you can easily get a lot of traction by regularly engaging with your followers on this social networking site.