Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised.

Reuters has created a social media policy that attempts to address a number of online issues and offers instructions and recommendations wherever possible. The news agency has instructed journalists not to use social networking sites to break ‘disaster’ news since the Reuters journalists are to break it first through the wire.

The policy clearly shows Reuters being torn between supporting the usage of social media by its employees and a need to shield them from risk by exposing their sources and personal views that can easily be accessed through social sites like Facebook and Twitter. What remains to be seen is whether Reuters can maintain their hold of the top spot of the media race.

To read more on this story, click here.

Pi Business Research is proud to launch our new specialized online marketing website, Pi Social Media. Pi Social Media helps you promote your business through the major social media channels, using social media platforms, blogs/ RSS, viral content, online communities, news aggregators and social influencers.

Pi Social Media is not just a portal to our Social Media Marketing services; it is also a one-stop resource for Social Media enthusiasts.

Here you can find an exhaustive directory of all the major social media tools and platforms, categorized under various sections like Business Networking, Analytics / Measurement, Social Bookmarking, Blogging, Microblogging, Social Networking, etc.

You can also get an in-a-nutshell idea about how Social Media Marketing can revolutionize your business, the latest stats showing how it betters traditional marketing approaches, and what kind of returns you can expect from your campaigns.

If you’re confused about the seemingly unending variety of tools and techniques available, the Engagement section will guide you on how you can develop a comprehensive Social Media Plan depending on your specific requirements, tailored according to the various variables like industry, product/ service, objectives, target audience, timeframe, etc.

Browse through the Case Studies and keep up with the latest news and updates in Social Media through our Buzz section. And if you’d like Pi Social Media to jumpstart your marketing campaign, just drop us an email at contact@pibusinessresearch.com and we’ll get back to you in a flash.

Social Media track with Lucy McCabe as the moderator. One of the most informative and entertaining sessions of ad:tech Singapore

Adtech’s 2nd year in Singapore had a keen focus on Social Media Marketing (not surprised, are you?), and the key points which led to this was the steady growth of mobile and Web users in this part of the world. This, in spite of compulsory monitoring software installation on all PCs in China, is heartening for marketers based in the APAC region.

Key points at the show were:

1) Case studies of successful social media marketing campaigns like Barack Obama, Accor Group hotel IBIS Bencoolen and co-branding opportunities in India by My Space.

2) Focus on measurement of traffic and various forms of online marketing, and how much they are worth

3) An interesting panel of young students who are keen social networkers, to see how they respond to traditional media

All the bigwigs such as MSN, Yahoo, Google, Nokia, FT, and Intercontinental Hotels were represented at the show, which is encouraging as well. However, Yahoo’s big bet on television felt a bit odd; either this failing Internet giant is on to something big or is in the path of self-destruction… only time will tell. There is no question that the APAC region is slightly behind the trends in the United States; but then, it makes it a good place for international marketers to share their expertise with this part of the world.

Chart denoting APAC user trends on mobile/ smartphones