Did you know that just a few days ago, a man in Malaysia has used Internet memes like “Victory Baby”, “Socially Awkward Penguin”, and “Y U No Put Ring On It” to propose to his long term girlfriend? Indeed, it is just another use for these delightful little combinations of pictures and texts that have been gaining popularity at exponential rates ever since those were first made up, not too long ago.

Can you think of some ways, in which you could entertain people, and get them interested in your business at the same time? Well, how about using these in your social media marketing campaigns? Using relevant memes in Twitter updates and Facebook posts can be a great way to engage new visitors to your account pages. Besides, stick a few funny images with the texts, and you are guaranteed to put a smile on the visitors’ faces. After all, if you can indeed make your customers “feel like a Sir”, then bringing in more and more new customers as well as retaining the loyal ones would never seem “Impossibru” to you.

Do be a little careful when selecting memes though. For one thing, there are a ton of memes of racist nature out there, and you would do well to steer clear from all of those. After all, you do not want even one of your customers (either prospective or loyal) yelling “That’s Racist”, on the Facebook page of your company, do you?

Success in B2B social media depends on your ability to impress other entrepreneurs with your products/ services sufficiently for them to consider working with you. This is possibly the toughest challenge social media can throw at you. However, do not think that it is impossibly difficult to succeed at this kind of social media marketing. Approach the task the right way, and you are sure to taste success pretty quickly at it. Here are 3 tips to help you out with this task:

1. Determine your target audience, before you do anything else. Would you be interested in approaching entrepreneurs from across the globe, or is your business restricted to a single country? Decide on this factor before you proceed with the B2B social media campaign. Also, find out which social media channels are popular among your target audience, and start posting updates there. You cannot achieve success if your target audience is hooked to Facebook and you are bombarding Twitter feeds with updates.

2. Choose proper content for use in the campaign. Posts made in B2B social media channels need not be humorless – in fact, comedy definitely has its uses here. However, be careful not to overdo it. For best results, get the content custom crafted by a reputed content provider.

3. Keep an eye on analysis tools (like Google Analytics), in order to find out which social media channels are bringing you the best results. Put more effort on the channels with best outputs, and slowly siphon resources away from the failures.

Make sure your employees are well-trained about using social media channels and are well-versed in the new tricks being employed in the field. If possible, send them to a social media marketing conference prior to the start of the campaign. That way, they will be able to start the campaign on the right foot and carry on the task without making any major bloopers.

Can social media really help you boost the profits of your small business? Yes, say experts from across the globe, provided you do it correctly. How do you define this “correctly”? Should you simply keep flooding the timelines of your followers on Twitter with updates promoting your products and services? Or should you choose to simply engage them in conversations, and hope they visit your website by checking the URL given in your user account at some point of time? It is this shadow of uncertainty that keeps a lot of entrepreneurs from achieving success, even after promoting their businesses faithfully on Twitter, or Facebook on a regular basis.

Let’s try to change the picture a bit, shall we? Here are a few ways in which you can greatly improve your chances of boosting profits through social media promotions:

1. Make sure that your business website has been properly optimized for search engines. You would not believe how many entrepreneurs simply forego this step, and then complain when their elaborate social media campaigns fail to deliver expected results. The truth here is that if SEO has not been properly done on your website, then your social media marketing attempts are going to outright fail – period. Do it yourself if you have the skill, or hire professionals to take care of it.

2. Purchase Pay-Per-Click (PPC) advertisement slots on popular search engines like Google, Bing, Yahoo, etc. It may seem like a bit pricey during the initial stages, but in the long run, this little trick can bring in lots of visitors to your website. Once again, if you are not sure about how to manage these advertising accounts, then do not hesitate to hire a professional to take care of it. Any experienced SEO professional should be able to manage your PPC campaigns just fine.

Once those two tasks are properly carried out, you can concentrate on your social media marketing campaign without any fear of failing. Now all you have to do is ensure that your promotional accounts on social networks do not just contain updates related to your business. Be sure to throw in a healthy mix of updates about topics related to news making waves on the Internet, and interact with your followers/ friends on a regular basis. Keep these pointers in mind, and your social media campaigns cannot possibly fail.

Catching up on the neighborhood gossip when out for a morning jog around the park; raising a storm over a hot cuppa at the local coffee shop; or meeting up with old friends over a frothing mug at the pub while returning home from work—this is how people met in days not too long ago. But now the new meeting places are the social networking sites. And with more than 700 status updates now being posted every second, Facebook is a bustling bazaar. It is thus not surprising that marketers are playing out their strategies on Facebook.

The ubiquitous “like” on Facebook is as important to a business owner as closing a deal. But nowadays, businesses are thinking beyond the “like” and striving to devise ploys to engage and mobilize their audiences and excite and incite them to act in the real world. Profit-making motives are not the sole motivating factors behind these initiatives; in fact, businesses are mostly driven by their desire to connect with their existing customers in a humane way.

The following are some instances where business owners have engaged and mobilized their Facebook followers in ingenious ways and spurred them to action:

• Kohl’s engages local communities to restore schools. As part of the 10^th anniversary plans for their “Kohl’s Care” for Kids program, Kohl’s decided to convene their millions of followers scattered across various geographical communities for a cause—raise USD 10 million for 20 deserving schools. They mobilized not only students but also parents and schools to support their program and vote for the school they would love to see prosper.

This immensely popular drive had astounding results—the Kohl’s vote bank drew about 12 million votes and the fan page was flooded with about 400 posts every day.

• Kraft mobilizes fans to fight hunger. Kraft came up with a novel idea to egg their Facebook fans for a noble cause. Their “Fight Hunger Facebook Game” tapped onto a popular theme—football—to raise awareness about hunger and get millions involved in the cause to fight the menace. As more and more people got hooked to the game, Kraft donated more and more meals to Feeding America.

This drive has seen Kraft donating about 220,000 meals. The numbers are increasing by the day!

• Skittles gets together fans to fund education. Skittles launched their “Scholarship the Rainbow” drive where every “like” on their fan page generated some amount of money that went on to fund a student’s stint at the bowling college. The drive ultimately garnered USD 10,000, from a staggering 150,000 likes.

These instances only go on to prove that businesses perceive Facebook and also other social networking media as much more than mere marketing tools. In fact, they have readily recognized the human face of Facebook and its immense potential in mobilizing people for a cause.

“Attitude is a little thing that makes a big difference” – stated by none other than Winston Churchill.

It’s true that you need to have the right attitude to achieve the unachievable. If you want your event to be successful – you need to think differently. You need to be innovative in your outlook and start using different social media tools to popularize your event. Staying within the limitations of traditional marketing and advertising methods will never allow you to provide the proper exposure that you event requires. Leading corporate advertisers firmly believe that all event planners should familiarize themselves with various social media apps if they are to stand out.

Event marketing with the help of social media tools

If you’ve got a large, recurring, and expensive event – your best bet would be to use the WordPress platform. WordPress is really helpful when you’re trying to build a unique brand with your event. Just in case you’re not comfortable with WordPress, creating a Facebook page for your event is almost as good. With a Fan-page or Group, you will be able to display all the information about your event as well as market it effectively. Moreover, this page will be also searchable by Google!

Using Twitter to advertise and market your event is always a smart thing to do. But, you must remember to make a Twitter hashtag for your event. This will allow an interested audience to follow any update surrounding your event, just using the hashtag. You need to trust us when we say – Twitter’s a great way to build excitement about an event! Any update that you Tweet can be retweeted by other people and thus you can easily get a lot of traction by regularly engaging with your followers on this social networking site.