The field of social media is constantly changing, and as such it is quite difficult to make any predictions about it, and expect it to hold true for a long time to come. Still, by observing prevailing trends on social media in the last quarter of 2011, we have made three predictions, which we believe could hold true for at least the first half of 2012. Here they are:
Mobile users will outshine PC users in terms of social media usage
Even in Q4 2011, mobile users were almost on the verge of taking over PC users in terms of social media usage. In 2012, the former are bound to finish the job. It can be expected that within Q2 2011, mobile users will very likely take over PC users, and access more social media content than those using any other medium can possibly do, on any given day. There will also be a huge rise in the number of mobile websites, as more and more people stop using their PCs to browse the Internet, using their smartphones to do the same, instead.
Rate of usage of social SEO will reach an all time high, with more UGC
UGC, or User Generated Content, has been gaining plenty of attention from social media marketers for quite some time now. These days, if a person is planning to buy a new TV, he does not check ads as much as he used to do even a couple years ago. He logs on to Facebook or Twitter, and looks for brands of TVs that have received the most recommendations. Once that is over, he heads over to Yelp, to find out just how good the product is. All these sites feature nothing but user generated content. In 2012, this tendency is almost guaranteed to rise to a great extent, among consumers across the globe.
Every business will have an app for their customers
Even in 2011, a lot of businesses have been attracting probable future customers by offering them smartphone apps for free. In 2012, this trend is bound to continue, with almost every business out there getting some sort of app built for customers. And each app is likely to have buttons linked to the companies’ social media networks, so that users can share those with their friends, thereby boosting the number of downloads of the apps even more.
The field of social media is always evolving, and the success of businesses now depend on careful monitoring and usage of the various channels by company personnel. As time progresses, this trend is likely to continue. And that’s something we do not need to predict.