Nowadays candidates like to interact with executives of a company before they apply for a post. They like to gather as much information as they can before they decide to apply in a company. Through this interaction, they can decide if a company is being honest with them. A company has to interact with them to ensure that they exist and are not a hoax.

A firm which does not have an office in every city of the world can attract customers using popular social networking sites such as twitter or Facebook. It can post updates about product launches and events in order to increase traffic flow. In this way it will not only increase number of potential clients but also popularize it’s name with minimal expenses at it’s own disposal.

Mobile users will outshine PC users in terms of social media usage

Even in Q4 2011, mobile users were almost on the verge of taking over PC users in terms of social media usage. In 2012, the former are bound to finish the job. It can be expected that within Q2 2011, mobile users will very likely take over PC users, and access more social media content than those using any other medium can possibly do, on any given day. There will also be a huge rise in the number of mobile websites, as more and more people stop using their PCs to browse the Internet, using their smartphones to do the same, instead.

Rate of usage of social SEO will reach an all time high, with more UGC

UGC, or User Generated Content, has been gaining plenty of attention from social media marketers for quite some time now. These days, if a person is planning to buy a new TV, he does not check ads as much as he used to do even a couple years ago. He logs on to Facebook or Twitter, and looks for brands of TVs that have received the most recommendations. Once that is over, he heads over to Yelp, to find out just how good the product is. All these sites feature nothing but user generated content. In 2012, this tendency is almost guaranteed to rise to a great extent, among consumers across the globe.

Every business will have an app for their customers

Even in 2011, a lot of businesses have been attracting probable future customers by offering them smartphone apps for free. In 2012, this trend is bound to continue, with almost every business out there getting some sort of app built for customers. And each app is likely to have buttons linked to the companies’ social media networks, so that users can share those with their friends, thereby boosting the number of downloads of the apps even more.

The field of social media is always evolving, and the success of businesses now depend on careful monitoring and usage of the various channels by company personnel. As time progresses, this trend is likely to continue. And that’s something we do not need to predict.

Can you think of some ways, in which you could entertain people, and get them interested in your business at the same time? Well, how about using these in your social media marketing campaigns? Using relevant memes in Twitter updates and Facebook posts can be a great way to engage new visitors to your account pages. Besides, stick a few funny images with the texts, and you are guaranteed to put a smile on the visitors’ faces. After all, if you can indeed make your customers “feel like a Sir”, then bringing in more and more new customers as well as retaining the loyal ones would never seem “Impossibru” to you.

Do be a little careful when selecting memes though. For one thing, there are a ton of memes of racist nature out there, and you would do well to steer clear from all of those. After all, you do not want even one of your customers (either prospective or loyal) yelling “That’s Racist”, on the Facebook page of your company, do you?

Gone are the days when a business would be promoted by an advertisement in the yellow pages or newspapers, in a new and modern era where people prefer to interact directly with each other, you must not lag behind. Give a head start to your business by finding a circle of friends with whom you can bank on for a profit. With inclusion of new features, applications, groups and communities, networking sites are able to draw in users from various backgrounds. Social networking sites are flooded with members who have different aims to achieve in life. Finding a place for yourself in them will not be very hard.

When you create a public profile in a networking site, you are looking for an audience. You have to make your page engaging to draw interest of people who matter. Your page has to to be as riveting as possible, with a good description about your business and company logo as a profile picture. You must see that your audience is not lacked of any information about your business, but also keep in mind that beating about the bush about your business will also not do any good. Keep description about your business as simple and captivating as possible, so that you can reach out to a target audience. Just creating a profile is not going to help your business. Promoting your business by keeping your web page active must be your aim. You need to contact your target audience in order to seal a deal with them and convert them into your customers in future.

So, what is this correlation, you ask? Well, simply put, it is the relationship between business success achieved by the company, and the ties of social media to that success. It can never be proved with 100% certainty, unless you are able to show that the profit margins soared as the company reached out to more and more customers via social media. A somewhat ambiguous proof can be obtained by comparing social media stats with profit margins though.

Even with the slight ambiguity, ROI vs. Correlation studies can help you gain confidence from top level management, who happen to control the kind of investment the company makes in social media. If you are running social media campaigns regularly, then this is certainly a method you may wish to follow, in order to help the management realize just how social media is helping their business, and why they should continue investing in it.