Growth of Digital Marketing in Asia

The year 2010 has proved a rather interesting one for both digital marketing and advertising, particularly in Asia. The significant change in attitude towards digital marketing has resulted in an unprecedented integration of global markets leading to the growth of a transnational community of successful marketers.

According to research conducted this year, it has been reported that of an estimated 242 million bloggers globally, China constitutes 88 million, Japan 16 million, India 12 million, and South Korea 11 million. It has also been seen that the amount of money spent on digital advertising methods comprise over 10% of the overall advertising expenses across the world. One look at these figures will be enough to prove that the tough economic conditions of last year are now on the way out and there are some extremely promising signs of recovery, especially where the Asia-Pacific region is concerned.

If this doesn’t quite satisfy you, let’s take a look at some more statistics.

Twitter, one of the most popular social networking sites of recent times, invites 8.2% of its traffic from India alone. Japan and Indonesia together make up for more than 9% of the global traffic. According to a report published by comScore in 2010, 50.8% of the total online population in the Asia-Pacific region visited a social networking site in February, thereby bringing up the figures to a massive 240.3 million visitors. In fact, comScore’s executive VP for the Asia Pacific region, Will Hodgman states that “In some markets, such as the Philippines, Australia and Indonesia, social networking is one of the most popular Web activities reaching nearly 90 percent of the entire Internet population”.

Of the emerging opportunities in digital marketing, social media remains the most important one. The popularity of social networking sites like Facebook, Orkut, Twitter, Flickr, MySpace, and LinkedIn, have led to a lot of focus on social media campaigns. Mobile marketing and email marketing are also poised for rapid growth in Asia Pacific, based on the fact that in the last 12 months, mobile Internet traffic has grown twice as fast in Asia when compared to European countries.

Article to reference: Global Web Index – January, 2010; Website-Monitoring.com – 2010; comScore 2010

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