Is Your Company Facebook Page Effective?

By the way…can anybody give us the present number of Facebook users? Oh! Everybody’s busy browsing through the Internet to dig out the stats. Hold on…here it is. As of the end of the 8th week of 2011, there are an estimated 642.5 million Facebook users worldwide. Reportedly, Facebook hit the 600-million mark in early January 2011.

Facebook allows business owners to set up company pages to promote their products and services. However, we noticed that companies often set up a page by slapping on their company logo, some basic information and not much else. Needless to say, these are not very effective in engaging with people because there is very little thought behind them. Often, this is because entrepreneurs or marketers don’t really know what makes a Facebook page effective. So today we have some suggestions that will help business owners create a useful and engaging company page on Facebook.

Regular wall posts: Keep posting updates on your wall, informing the visitors about your products and services. Constant engagement is crucial here. Your wall also serves as a platform for your customers to express their views and opinions. So, you need to respond to their queries and feedback. All these efforts will enhance customer interaction and help you establish strong relationships with your clients.

Keep uploading photos: When Facebook gives you the option to put your photos on social media…why not use the facility? There are several brands – big and small, which keep putting up pictures of their products, groups of satisfied customers, well-furnished office premises, and so on. Additionally tagging customers to those photos makes them feel special and closer to the company.

Create a few custom page apps: Hire the services of experienced app developers, and create some customized page apps for your profile. Some unique online games, quizzes, and other interactive features can be used to direct more traffic to your page.

Hopefully these tips will help you convert Facebook users to your fans, and fans to customers. Good luck!

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