The influence of real-time search results is a matter of prime concern among online marketers at the moment. These search results can have a derogatory impact on their company’s query ranking in the top half of organic search results. They believe that real-time feeds from Twitter, Facebook and others could push company listings below the fold.
Nectarios Economakis, an expert in this field, has begun to see more search engines experimenting with different ad formats because it’s in their best financial interest to have more real estate on the page. He showed concern about Google’s move of displacing its sponsored listing to the left as this is turn puts the paid search ads more in the line of sight.
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