Posts Tagged ‘Brand awareness’

Harnessing the Power of Social Media – 3 Easy Ways!

Wednesday, April 13th, 2011

Recent market surveys have revealed, about 75% of global netizens use social media. From big and powerful business organizations and corporate establishments, to students, their parents, and grandparents… everyone enjoys being on the social web.

So, if you are not on social media – it’s high time you get involved. Here are the three simplest and most basic activities that can ease you into this fantastic world of social media

Create a Facebook page

Facebook is a hugely popular social networking site with over 600 million users worldwide. Each day thousands are creating new Facebook accounts to stay in touch with friends, family, and even for business activities. If you are looking to harness the power of social media, being on Facebook is VERY important. Through Facebook, you can interact with potential customers about your products, services, so forth. And, also communicate with your existing loyalists, ensuring they are satisfied with your services and products. We believe there’s a direct relation between the number of fans on your Facebook page and the growth of your revenues. It’s simple – the more fans you have, the more your business grows.

Start a blog

Blogging is indispensable if you are aiming to achieve social media success. Blogs are an easy and effective way to communicate with your audience and explain your business priorities. Your blog posts may include specific industry insights, analysis on recent news updates, some interviews with clients, partners, employees, and some funny anecdotes.

Use YouTube for posting your videos

Pictures are a great way to express an idea… but videos are definitely more effective. Whether you are launching a new product in the market or want to communicate with your customers regarding an offer, post a video in YouTube. Your YouTube channel should also include a company overview and demonstrations of your most popular products.

Keep coming back to us for more updates on social media!

Is Your Company Facebook Page Effective?

Wednesday, March 23rd, 2011

By the way…can anybody give us the present number of Facebook users? Oh! Everybody’s busy browsing through the Internet to dig out the stats. Hold on…here it is. As of the end of the 8th week of 2011, there are an estimated 642.5 million Facebook users worldwide. Reportedly, Facebook hit the 600-million mark in early January 2011.

Facebook allows business owners to set up company pages to promote their products and services. However, we noticed that companies often set up a page by slapping on their company logo, some basic information and not much else. Needless to say, these are not very effective in engaging with people because there is very little thought behind them. Often, this is because entrepreneurs or marketers don’t really know what makes a Facebook page effective. So today we have some suggestions that will help business owners create a useful and engaging company page on Facebook.

Regular wall posts: Keep posting updates on your wall, informing the visitors about your products and services. Constant engagement is crucial here. Your wall also serves as a platform for your customers to express their views and opinions. So, you need to respond to their queries and feedback. All these efforts will enhance customer interaction and help you establish strong relationships with your clients.

Keep uploading photos: When Facebook gives you the option to put your photos on social media…why not use the facility? There are several brands – big and small, which keep putting up pictures of their products, groups of satisfied customers, well-furnished office premises, and so on. Additionally tagging customers to those photos makes them feel special and closer to the company.

Create a few custom page apps: Hire the services of experienced app developers, and create some customized page apps for your profile. Some unique online games, quizzes, and other interactive features can be used to direct more traffic to your page.

Hopefully these tips will help you convert Facebook users to your fans, and fans to customers. Good luck!

Social Media Blunders That Can Ruin Your Brand (Part-2)

Thursday, February 17th, 2011

Last week we promised that we would be back with the second part of this article, and here we are!

As already mentioned in the previous post, social media is all about interacting with your audience and developing a relationship with them, which would last for a long time. The more transparent you are on social media – the more chances are that your online audience will start looking up to you as a unique identity, much different from other brands around. So, when you start using social media platforms to promote yourself and your business, you need to be careful – VERY CAREFUL INDEED!

Here are some more social media mistakes that should be avoided if you want you make your company a household name in the corporate world:

Do not dive in without getting a feel for what you have anticipated to do

When you are thinking about using social media for connecting with your customers, please…avoid the “bull in the china shop” approach. It never works! Since, every community in social media works differently – you need to familiarize yourself with the unwritten laws of social networking sites. This is exactly why you need to spend some time in studying the network you’re planning to join, understand the various advantages and disadvantages associated with it – and, then become a part of it.

Disappearing…showing up…and, again disappearing

If you get to see the person you’re dating in brief spurts, won’t it be extremely hard to build a strong relationship?

Why are we talking like this – because, it’s the same scenario in the world of social media marketing. You just can’t show up suddenly, disappear for a few days or so and again reappear. You need to remember that your audience would be waiting for you, every single day.

Need to be cautious when handling criticisms

Social media puts everyone on a level playing field. So, with good things, there will also be some negative feedback that will come your way. You need to learn how to handle criticism and respond to your (sensitive) audience in the most professional way possible. This will surely help you in establishing your brand image and that too in a short span of time!

If you’ve come across some other social media mistakes, please share your experience with us. Feel free to comment on our blog!

Use Social Media to Give Other Event Planners a Run for Their Money

Thursday, February 10th, 2011

Attitude is a little thing that makes a big difference” – stated by none other than Winston Churchill.

It’s true that you need to have the right attitude to achieve the unachievable. If you want your event to be successful – you need to think differently. You need to be innovative in your outlook and start using different social media tools to popularize your event. Staying within the limitations of traditional marketing and advertising methods will never allow you to provide the proper exposure that you event requires. Leading corporate advertisers firmly believe that all event planners should familiarize themselves with various social media apps if they are to stand out.

Event marketing with the help of social media tools

If you’ve got a large, recurring, and expensive event – your best bet would be to use the WordPress platform. WordPress is really helpful when you’re trying to build a unique brand with your event. Just in case you’re not comfortable with WordPress, creating a Facebook page for your event is almost as good. With a Fan-page or Group, you will be able to display all the information about your event as well as market it effectively. Moreover, this page will be also searchable by Google!

Using Twitter to advertise and market your event is always a smart thing to do. But, you must remember to make a Twitter hashtag for your event. This will allow an interested audience to follow any update surrounding your event, just using the hashtag. You need to trust us when we say – Twitter’s a great way to build excitement about an event! Any update that you Tweet can be retweeted by other people and thus you can easily get a lot of traction by regularly engaging with your followers on this social networking site.

Social Media Success Stories of Big Brands

Wednesday, January 19th, 2011

Yes social media is huge and it can’t just be relegated to being a medium of marketing for small businesses only! Previously, social media was looked upon as a last resort to promote a product or service. Plus, it was only for small businesses who could not afford to spend lavish amounts of money on advertising campaigns.

Not anymore! Some of the leading brands of today are using social media to promote their products and are striking gold here:

  • Inception – Although it is a movie, it can’t be termed less than a brand now due to its spectacular success. News coverage of the film and feedback from fans were constantly popping up on the Facebook page of Inception that had a record 500,000 in the initial stage.
  • Old Spice – It released a video featuring actor Isaiah Mustafa who made waves on YouTube and Twitter. People wanted to get in touch with him and the company answered questions by uploading short videos on YouTube. Celebrities too began tweeting about the campaign and sales went up by 106%.
  • Red Bull – This well-known energy drink had about 8 million fans at the beginning which went up to 14 million at the end of 2010. The social games tab called Procrastination Station is the USP with games such as the Red Bull soapbox race.
  • Ford – Yes, Ford also used social media (Facebook) to promote their 2011 Ford Explorer. There was an online auto show directed 104% of traffic to the Explorer pages and the number of SUV buyers went up by 52%.

Therefore, it is evident that social media is now being used in almost all the sectors to promote products or services. Social media marketing techniques can effectively enhance the web presence of your business and help you in climbing the ladder of success. So, don’t hesitate and join the race or you will be left behind!