Posts Tagged ‘marketing’

How To Ensure The True Potential Of Your Social Media Campaign Is Not Wasted

Monday, October 24th, 2011

Can social media really help you boost the profits of your small business? Yes, say experts from across the globe, provided you do it correctly. How do you define this “correctly”? Should you simply keep flooding the timelines of your followers on Twitter with updates promoting your products and services? Or should you choose to simply engage them in conversations, and hope they visit your website by checking the URL given in your user account at some point of time? It is this shadow of uncertainty that keeps a lot of entrepreneurs from achieving success, even after promoting their businesses faithfully on Twitter, or Facebook on a regular basis.

Let’s try to change the picture a bit, shall we? Here are a few ways in which you can greatly improve your chances of boosting profits through social media promotions:

1. Make sure that your business website has been properly optimized for search engines. You would not believe how many entrepreneurs simply forego this step, and then complain when their elaborate social media campaigns fail to deliver expected results. The truth here is that if SEO has not been properly done on your website, then your social media marketing attempts are going to outright fail – period. Do it yourself if you have the skill, or hire professionals to take care of it.

2. Purchase Pay-Per-Click (PPC) advertisement slots on popular search engines like Google, Bing, Yahoo, etc. It may seem like a bit pricey during the initial stages, but in the long run, this little trick can bring in lots of visitors to your website. Once again, if you are not sure about how to manage these advertising accounts, then do not hesitate to hire a professional to take care of it. Any experienced SEO professional should be able to manage your PPC campaigns just fine.

Once those two tasks are properly carried out, you can concentrate on your social media marketing campaign without any fear of failing. Now all you have to do is ensure that your promotional accounts on social networks do not just contain updates related to your business. Be sure to throw in a healthy mix of updates about topics related to news making waves on the Internet, and interact with your followers/ friends on a regular basis. Keep these pointers in mind, and your social media campaigns cannot possibly fail.

Top 6 Social Media Platforms for Businesses

Thursday, April 28th, 2011

We noticed a trend in businesses using certain social media platforms more than the others. So we have come up with the following list of top six services that we think are being extensively used by different business organizations worldwide.

  • Twitter: The social networking and microblogging service which has been ranked as one of the 10-most-visited websites around the world is used by numerous businesses. Most commercial houses find Twitter an easy and effective way to interact with existing customers, update them about new products and services, and find new customers.
  • Facebook: Mark Zuckerberg’s social networking service is loved by almost all big, medium, and small businesses around the world. Facebook is bustling with over 600 million users and gives business owners an effective way to connect with their clients.
  • WordPress: This blog platform is a favorite of managers, entrepreneurs, and in fact anyone who blogs. Achieving social media success is almost impossible without blogging, and WordPress makes blogging much easier for online marketers. Reports say that as of February 2011, version 3.0 had been downloaded over 32.5 million times.
  • LinkedIn: If you are looking for a social networking platform designed exclusively for professionals, LinkedIn is where your search stops. Ss of March 2011, LinkedIn claimed to have about 100 million registered users.
  • Skype: A software application which gives you an easy and cost-effective option of making voice calls over the Internet. All calls to Skype users are free irrespective of their geographic locations, and users can also enjoy additional features such as instant messaging, video conferencing, and data transferring.
  • YouTube: The video-sharing website has always been an integral part of any social media marketing campaign. Whether you are launching a new product or want to update your existing customers about promotional offers, do it in style by posting a video in YouTube.

Stay tuned, we’ll be back with more information on social media!

Harnessing the Power of Social Media – 3 Easy Ways!

Wednesday, April 13th, 2011

Recent market surveys have revealed, about 75% of global netizens use social media. From big and powerful business organizations and corporate establishments, to students, their parents, and grandparents… everyone enjoys being on the social web.

So, if you are not on social media – it’s high time you get involved. Here are the three simplest and most basic activities that can ease you into this fantastic world of social media

Create a Facebook page

Facebook is a hugely popular social networking site with over 600 million users worldwide. Each day thousands are creating new Facebook accounts to stay in touch with friends, family, and even for business activities. If you are looking to harness the power of social media, being on Facebook is VERY important. Through Facebook, you can interact with potential customers about your products, services, so forth. And, also communicate with your existing loyalists, ensuring they are satisfied with your services and products. We believe there’s a direct relation between the number of fans on your Facebook page and the growth of your revenues. It’s simple – the more fans you have, the more your business grows.

Start a blog

Blogging is indispensable if you are aiming to achieve social media success. Blogs are an easy and effective way to communicate with your audience and explain your business priorities. Your blog posts may include specific industry insights, analysis on recent news updates, some interviews with clients, partners, employees, and some funny anecdotes.

Use YouTube for posting your videos

Pictures are a great way to express an idea… but videos are definitely more effective. Whether you are launching a new product in the market or want to communicate with your customers regarding an offer, post a video in YouTube. Your YouTube channel should also include a company overview and demonstrations of your most popular products.

Keep coming back to us for more updates on social media!

Is Your Company Facebook Page Effective?

Wednesday, March 23rd, 2011

By the way…can anybody give us the present number of Facebook users? Oh! Everybody’s busy browsing through the Internet to dig out the stats. Hold on…here it is. As of the end of the 8th week of 2011, there are an estimated 642.5 million Facebook users worldwide. Reportedly, Facebook hit the 600-million mark in early January 2011.

Facebook allows business owners to set up company pages to promote their products and services. However, we noticed that companies often set up a page by slapping on their company logo, some basic information and not much else. Needless to say, these are not very effective in engaging with people because there is very little thought behind them. Often, this is because entrepreneurs or marketers don’t really know what makes a Facebook page effective. So today we have some suggestions that will help business owners create a useful and engaging company page on Facebook.

Regular wall posts: Keep posting updates on your wall, informing the visitors about your products and services. Constant engagement is crucial here. Your wall also serves as a platform for your customers to express their views and opinions. So, you need to respond to their queries and feedback. All these efforts will enhance customer interaction and help you establish strong relationships with your clients.

Keep uploading photos: When Facebook gives you the option to put your photos on social media…why not use the facility? There are several brands – big and small, which keep putting up pictures of their products, groups of satisfied customers, well-furnished office premises, and so on. Additionally tagging customers to those photos makes them feel special and closer to the company.

Create a few custom page apps: Hire the services of experienced app developers, and create some customized page apps for your profile. Some unique online games, quizzes, and other interactive features can be used to direct more traffic to your page.

Hopefully these tips will help you convert Facebook users to your fans, and fans to customers. Good luck!

LinkedIn Is an Interesting Way of Achieving Success on Social Media

Wednesday, March 16th, 2011

Presently, scores of businesses all across the globe are using different social networking sites to achieve commercial success. While big and powerful corporate enterprises are hiring the services of renowned digital marketers…small businesses are busy educating themselves with the dos and don’ts of social media marketing. Under such circumstances, it’s crucial that these SMEs understand the various aspects of social media marketing, realize how it can work wonders for them, and finally make a splash!

We have talked about Facebook frequently in our blog…but today we want to discuss another equally powerful social media platform…LinkedIn. For newcomers to the world of social media, LinkedIn is a social media service that focuses on professional connectivity rather than personal ones. LinkedIn is the perfect place to strengthen your existing connections and improve client interaction. Moreover, through this social networking site you can also gain information about your immediate competitors in the market, which can give you an edge over them.

Now, let’s see how a business can become successful on LinkedIn, even when minimal efforts are employed:

• Treat the LinkedIn profile exactly the way you treat your business website. Keep it clean, free of grammatical and logical errors, and of course, stay active with regular posts and updates.

• Since you would be using LinkedIn for business purposes, we firmly believe that you must use a professional photo for the profile. A close up snap with a smile is more than enough…don’t put a full body shot of yourself with your wife and kids, and your new Chevy in the background. This would be completely unprofessional!

• Once you are familiar with LinkedIn, create a group (we would recommend that you keep it open) and make sure that you moderate it regularly…keeping it interesting and interactive.

Stay tuned to our blog and you would get more tips and ideas on how to use different social networking sites for business purposes!