Posts Tagged ‘Microblogging’

How Social Media Savvy are Singaporeans?

Thursday, September 22nd, 2011

Citizens of Singapore have been known to remain more active on social media networks (like Facebook, Twitter, LinkedIn, and YouTube) than people of many other technologically advanced countries. However, the question remains – just how social media savvy are they? In a series of recent studies, some interesting facts and figures have been revealed, regarding the social media usage of Singaporeans. Here are just a few of those facts:

1. 82% Singaporeans using Internet have personal accounts on social media networks, and share photographs via those networks on a frequent basis.

2. There are more than 2.4 million Facebook users, who claim to be from Singapore.

3. More than 13% of Singapore citizens who browse the Internet on a regular basis visited Twitter in January 2011.

4. Citizens of Singapore have uploaded more than 250 million videos on various online multimedia sharing websites. The combined length of those videos would be more than 25 million hours.

These are just 4 of the facts about Singaporeans, who actively use various social media networks on a regular basis. The citizens of this Asian nation are among the most active social media users across the globe, and in the coming years, the world is pretty likely to witness major boosts to these statistics.

What Do Social Media Czars Think About Google+

Wednesday, August 17th, 2011

The moment you think of social networking, you cannot help but think of Google+. The newest social media service managed to amass over 25 million users in just 4 weeks of launch.

There are many views about the newest kid on the social media block, but what do the social media gurus think? Let’s quickly have a look -

Facebook CEO and founder, Mark Zuckerberg, isn’t too worried. He feels Google+’s primary challenge would be to build up its user base and convince people to actually spend a large portion of their social media time on it.

Kevin Rose, co-founder of Digg, seems to have studied various features of Google+ in detail. He thinks Google’s social media platform is a great effort, and even echoed the growing consensus that Google+ is better than other popular social networking services being used nowadays. He also added that Google+ would be the favorite social media channel for celebrities to communicate with their fans.

Finally, there is Tom Anderson, co-founder of MySpace, who says that the success of Google+ as a social networking community strongly depends on user preferences. Mr. Anderson also believes Google+ Circles are more like email distribution lists, but with the crispness of Twitter, and of course, made more user-friendly with better commenting options.

Come back to us for more tidbits on Google+!

Harnessing the Power of Social Media – 3 Easy Ways!

Wednesday, April 13th, 2011

Recent market surveys have revealed, about 75% of global netizens use social media. From big and powerful business organizations and corporate establishments, to students, their parents, and grandparents… everyone enjoys being on the social web.

So, if you are not on social media – it’s high time you get involved. Here are the three simplest and most basic activities that can ease you into this fantastic world of social media

Create a Facebook page

Facebook is a hugely popular social networking site with over 600 million users worldwide. Each day thousands are creating new Facebook accounts to stay in touch with friends, family, and even for business activities. If you are looking to harness the power of social media, being on Facebook is VERY important. Through Facebook, you can interact with potential customers about your products, services, so forth. And, also communicate with your existing loyalists, ensuring they are satisfied with your services and products. We believe there’s a direct relation between the number of fans on your Facebook page and the growth of your revenues. It’s simple – the more fans you have, the more your business grows.

Start a blog

Blogging is indispensable if you are aiming to achieve social media success. Blogs are an easy and effective way to communicate with your audience and explain your business priorities. Your blog posts may include specific industry insights, analysis on recent news updates, some interviews with clients, partners, employees, and some funny anecdotes.

Use YouTube for posting your videos

Pictures are a great way to express an idea… but videos are definitely more effective. Whether you are launching a new product in the market or want to communicate with your customers regarding an offer, post a video in YouTube. Your YouTube channel should also include a company overview and demonstrations of your most popular products.

Keep coming back to us for more updates on social media!

Twitter Uses beyond the Mundane A.K.A. People really Don’t Care What You Had for Breakfast

Tuesday, April 5th, 2011

Originally, Twitter was used exclusively by technophiles…The non-techies took some time to warm up to the service. However, today the picture is very different. People from almost every profession and background is familiar with the microblogging service, and its share of hardcore users numbers in the millions…as of June 2010, 65 million tweets were being posted each day on an average.

As Twitter grows popular, people are coming up with fun and innovative ways of using the platform that go beyond the typical tweeting and retweeting their daily details. Here’s how you too can use Twitter in ways it was perhaps never meant to be used -

Get the news: When you want to stay up-to-date with the latest going-ons around the world, Twitter is where you need to be. Whether it’s the earthquake, tsunami, and nuclear crisis in Japan or the people’s revolution in Libya…you get news at real time, sometimes faster than any mainstream news service can bring you.

Find a job: We all know how helpful the Internet is for job-seekers. But, Twitter is something that makes job searching even easier for you. With services like TweetMyJobs, Tweetjobs or twitjobsearch, you get real time updates of job listings relevant to your field of expertise.

Take notes: If you are looking for a tool to help you jot down ideas as soon as they come to you or maintain your to-do list, but aren’t using dedicated notetaking or archiving services like Evernote…Twitter can be almost as good. Just make sure your tweets are protected, so no one sees anything without your permission.

Stay tuned. We will be back with more tidbits on social media!

Some Captivating Social Media Stats – Now & Then!

Wednesday, March 30th, 2011

Social media has come of age. There was a time when only a scant few would use social media tools to market their products or services, and even then after much deliberation and little expectations…but, boy have things changed!

Nowadays any marketing executive worth his salt knows that success in marketing cannot be achieved if the power of social media is not harnessed. After all, hard data does not lie. Let’s take a look at how the social media environment has changed in the last one year…just to get an idea of exactly how fast it is growing every single day.

A year back social networking platform Twitter had about 75m user accounts. Since then, the microblogging service has added 100 million more users, and has, according to some reports, even facilitated revolutions.

In early 2010 or so, Mark Zuckerberg’s Facebook had about 350 million users who were actively using the service. Then, towards the end of 2010 there was a lot of hoopla when it touched the 500 million user mark. But today even that number seems paltry, as Facebook proudly boasts of an astonishing 640 million active users worldwide.

We all know that Facebook and Twitter are two of the most popular social networking platforms to be used, but let’s not discount the social media platform of choice for professionals – LinkedIn! Last year, LinkedIn claimed to have 50 million users worldwide. Cue to 2011 and the service grew by a full 100 percent. That’s right…presently LinkedIn has over 100 million professionals, business executives, corporate agents, and so forth connecting with each other through this social networking service.

Another social platform that has seen incredible rise in popularity over the last one year is the popular image sharing website Flickr. This online community which is extensively used by bloggers to embed and share photographs, images, illustrations, etc claimed that it hosts more than 4 billion images in 2010. Presently the number seems to have grown by almost 25% and in December 2010, the number of images hosted by this website has touched 5 billion.

That’s all for now, but we’ll be back soon with more interesting tidbits from the world of social media!