Posts Tagged ‘social media marketing tips’

Is Your Company Facebook Page Effective?

Wednesday, March 23rd, 2011

By the way…can anybody give us the present number of Facebook users? Oh! Everybody’s busy browsing through the Internet to dig out the stats. Hold on…here it is. As of the end of the 8th week of 2011, there are an estimated 642.5 million Facebook users worldwide. Reportedly, Facebook hit the 600-million mark in early January 2011.

Facebook allows business owners to set up company pages to promote their products and services. However, we noticed that companies often set up a page by slapping on their company logo, some basic information and not much else. Needless to say, these are not very effective in engaging with people because there is very little thought behind them. Often, this is because entrepreneurs or marketers don’t really know what makes a Facebook page effective. So today we have some suggestions that will help business owners create a useful and engaging company page on Facebook.

Regular wall posts: Keep posting updates on your wall, informing the visitors about your products and services. Constant engagement is crucial here. Your wall also serves as a platform for your customers to express their views and opinions. So, you need to respond to their queries and feedback. All these efforts will enhance customer interaction and help you establish strong relationships with your clients.

Keep uploading photos: When Facebook gives you the option to put your photos on social media…why not use the facility? There are several brands – big and small, which keep putting up pictures of their products, groups of satisfied customers, well-furnished office premises, and so on. Additionally tagging customers to those photos makes them feel special and closer to the company.

Create a few custom page apps: Hire the services of experienced app developers, and create some customized page apps for your profile. Some unique online games, quizzes, and other interactive features can be used to direct more traffic to your page.

Hopefully these tips will help you convert Facebook users to your fans, and fans to customers. Good luck!

Social Media Blunders That Can Ruin Your Brand (Part-2)

Thursday, February 17th, 2011

Last week we promised that we would be back with the second part of this article, and here we are!

As already mentioned in the previous post, social media is all about interacting with your audience and developing a relationship with them, which would last for a long time. The more transparent you are on social media – the more chances are that your online audience will start looking up to you as a unique identity, much different from other brands around. So, when you start using social media platforms to promote yourself and your business, you need to be careful – VERY CAREFUL INDEED!

Here are some more social media mistakes that should be avoided if you want you make your company a household name in the corporate world:

Do not dive in without getting a feel for what you have anticipated to do

When you are thinking about using social media for connecting with your customers, please…avoid the “bull in the china shop” approach. It never works! Since, every community in social media works differently – you need to familiarize yourself with the unwritten laws of social networking sites. This is exactly why you need to spend some time in studying the network you’re planning to join, understand the various advantages and disadvantages associated with it – and, then become a part of it.

Disappearing…showing up…and, again disappearing

If you get to see the person you’re dating in brief spurts, won’t it be extremely hard to build a strong relationship?

Why are we talking like this – because, it’s the same scenario in the world of social media marketing. You just can’t show up suddenly, disappear for a few days or so and again reappear. You need to remember that your audience would be waiting for you, every single day.

Need to be cautious when handling criticisms

Social media puts everyone on a level playing field. So, with good things, there will also be some negative feedback that will come your way. You need to learn how to handle criticism and respond to your (sensitive) audience in the most professional way possible. This will surely help you in establishing your brand image and that too in a short span of time!

If you’ve come across some other social media mistakes, please share your experience with us. Feel free to comment on our blog!

Use Social Media to Give Other Event Planners a Run for Their Money

Thursday, February 10th, 2011

Attitude is a little thing that makes a big difference” – stated by none other than Winston Churchill.

It’s true that you need to have the right attitude to achieve the unachievable. If you want your event to be successful – you need to think differently. You need to be innovative in your outlook and start using different social media tools to popularize your event. Staying within the limitations of traditional marketing and advertising methods will never allow you to provide the proper exposure that you event requires. Leading corporate advertisers firmly believe that all event planners should familiarize themselves with various social media apps if they are to stand out.

Event marketing with the help of social media tools

If you’ve got a large, recurring, and expensive event – your best bet would be to use the WordPress platform. WordPress is really helpful when you’re trying to build a unique brand with your event. Just in case you’re not comfortable with WordPress, creating a Facebook page for your event is almost as good. With a Fan-page or Group, you will be able to display all the information about your event as well as market it effectively. Moreover, this page will be also searchable by Google!

Using Twitter to advertise and market your event is always a smart thing to do. But, you must remember to make a Twitter hashtag for your event. This will allow an interested audience to follow any update surrounding your event, just using the hashtag. You need to trust us when we say – Twitter’s a great way to build excitement about an event! Any update that you Tweet can be retweeted by other people and thus you can easily get a lot of traction by regularly engaging with your followers on this social networking site.

Social Media Blunders That Can Ruin Your Brand (Part -1)

Thursday, February 10th, 2011

A social media campaign is about creating and strengthening the bridge of communication with your customers. If you’re thinking about making your brand social – you need to be careful! Here are some common social media mistakes that can do more harm than good to your business, and simply damage your brand:

Not interacting with others

Social media calls for a two-way communication process. Always remember that you MUST interact with people if you want to make a splash with social media marketing. Try and be insightful in your comments and try to build relationships with your audience.

Not being authentic

PLEASE! Be yourself…and, always remember that you must connect with your audience on a more personal level. Social media demands that you be more transparent and authentic when you are trying to market your business online.

Avoid the ME!

Selling to social users is akin to signing the death certificate of your social media campaign. You should avoid telling users that you are the ‘Guru’. Instead, let your posts and updates reflect that. Users will take notice of you and when they do, you will love it – and, so will your revenue graph.

Target business days and not Holidays

If you’re a B2B marketer, target all your tasks during business days, and possibly during working hours. Avoiding holidays, weekends is a good idea. It’s quite obvious that your online audience won’t like dealing with anything that’s related to work on off-days.

That’s all for now, but trust us, there are many more mistakes you need to learn to avoid if you want your social media efforts to succeed. Watch out for Part 2 of this article, coming next week!

Social Media is All Set to soar in 2011!

Wednesday, February 2nd, 2011

Analysts have predicted that a number of online marketing companies will be offering shares this year on the financial markets. Enterprises are basically going to provide public stock offerings in the social media universe. Social networking websites such as LinkedIn and online discount services such as Groupon are also going to become public companies. However, their main competition is Facebook that will make its foray as a public organization this year or in 2012.

This is exactly why advertisers are allocating larger budgets to marketing and advertising via social media. Digital marketing analysts have predicted that in 2011 around 10.8% of the online ad budget in the United States will be spent on social networking websites – of course, Facebook to be the biggest gainer among other social networking giants. The following year, this budget will go upto 12.1%. Social media is no longer looked upon as a platform that is merely used for peer connection. It has grown bigger and influential. Elaborate and complex marketing strategies are being devised for social media. Big brands are heavily relying on online media for promoting their business and ensuring successful ad campaigns.

Debra Aho Williamson, who is one of the chief analysts in eMarketer, has quoted – ‘all marketers are now incorporating social media marketing techniques in their business strategies, as they feel it is more logical and effective’.

When we check the statistics pertaining to online marketing and advertisement activities, we discover that about 8.7% of the 69 billion dollar online ad budget in 2011 will be relegated to social media and this will (possibly) reach 10.2% by the following year. Thus, you can see that social media is something to watch out for and be a part of in the coming years!